Why Cassette Players Are Cool Again
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In the 1970s and 1980s, cassette players were the go-to choice for music lovers, thanks to the iconic Sony Walkman.
However, the rise of CDs in 1989 signaled the decline of cassette tapes, with Sony halting Walkman production in 2010. It seemed like the end of an era for cassette players.
Yet, in recent years, cassette tapes have made a surprising comeback, capturing the interest of a new generation of music fans.
This resurgence is fueled by a renewed appreciation for vintage formats, with both major labels and indie artists embracing cassette tapes once again.
Statistics show a staggering 443% increase in US cassette sales since 2015, reflecting a significant shift in consumer preferences.
This revival parallels the resurgence of vinyl records, with younger audiences drawn to the physicality and nostalgia of analog formats.
Cultural references in popular media, such as TV shows and movies, have further fueled interest in cassette tapes, invoking memories of a simpler time.
Moreover, challenges in vinyl manufacturing (such as the cost and effort) have led artists to turn to cassettes as a cost-effective alternative for releasing music.
During the pandemic, indie acts found cassettes to be a practical way to connect with fans and generate revenue.
We Are Rewind, a company dedicated to reviving the classic cassette player for the modern era, inspired by the iconic Sony Walkman, has created a sleek and functional cassette player that combines retro aesthetics with modern features.
The FiiO CP13 deck closely resembles the iconic Walkman from 45 years ago, a similarity the company proudly acknowledges. In fact, it serves as a tribute to the original Walkman’s release, complete with a reminiscent opening that allows you to observe the tape reels in motion.
We Are Rewind cassette players are available now; arriving on 1st March. Quantities are limited.
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