CAD13: India's Biggest Crowd Funded Music Fest Is Here
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In the midst of booming music festivals backed by big names, Control ALT Delete (CAD) stands out as a game-changer, shining a spotlight on India’s independent music community.
Founded in 2012 by Nikhil Udupa and Himanshu Vaswani, CAD was born from frustration with the status quo. Its inaugural event was a DIY experiment – a pay-what-you-want gig, empowering fans and integrating them as vital contributors to the music scene.
CAD’s philosophy centers around inclusivity, transparency, and equality, exemplified by its pay-what-you-want policy. This ensures that economic circumstances don’t hinder anyone’s passion for the arts. Over the years, CAD has grown from its grassroots, expanding its reach and format.
What began as a DIY gig featuring local bands and fostering a sense of community has evolved into a multi-day, outdoor festival that explores new cities and diverse genres.
From the early days at B69 to utilizing spaces from an old Marathi theatre to a paint ball arena, CAD has embraced diversity in both music and locations.
The festival’s camping experience fosters a sense of community through campfires and late-night singalongs.
CAD operates on a transparent financial model. After the festival concludes, all contributions are tallied, expenses accounted for, and profits calculated. Profits are then equally split between performing artists, with any losses borne by the organizing committee.
By making their accounts public, CAD showcases a format for anyone with a love for their scene and basic organizational capabilities to build their own DIY models for cultural programs.
While not a one-size-fits-all solution, CAD highlights the potential for a more democratic and community-driven approach to organizing cultural events.
Control ALT Delete is set to return with its 13th edition on January 13th and 14th, 2024, at Roaring Farms (Malad).
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