Billie Eilish Drops The Needle On Eco Friendly Vinyl
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Last week, after changing her Instagram icon to blue and posting teaser posters of lyrics in major cities, Eilish implemented a clever promotional tactic: she added her millions of followers to her Close Friends stories on the app.
This turned out to be a major win for Billie, as she gained more than seven million new followers in just a two-day span. The timing for promoting her new album ‘Hit Me Hard and Soft’ couldn’t be better.
However, Eilish and her team stress a larger goal behind this particular rollout.
“The fact that I have a far bigger audience and platform than I’ve ever had in my life means I can reach that many more people, and that’s such a huge responsibility and privilege to have. If I don’t use that privilege to do some good in the world, then what’s the point?” said Billie [excerpt from Billboard]
Eilish updated her website’s homepage to include a sustainability tab with the album announcement. This new section offers a transparent breakdown of the album’s eco-friendly innovations in physical products like vinyl, CDs, and merchandise.
Hit Me Hard and Soft will offer eight vinyl variations, all to be released on May 17th, each featuring the same track-listing and crafted from recycled materials.
The standard black edition utilizes 100% recycled black vinyl, whereas the other editions will be fashioned from either ECO-MIX or BioVinyl. ECO-MIX comprises 100% recycled compound derived from residual colors unsuitable for other purposes, resulting in a distinct pressing for each LP.
Meanwhile, BioVinyl significantly reduces carbon emissions by 90% through the use of non-fossil fuel materials such as recycled cooking oil or industrial waste gases.
Beyond records, each variant’s packaging is also crafted entirely from post-consumer waste and recycled fiber pre-consumer waste, featuring raw plant-based ink and water-based dispersion varnish.
The sleeves are 100% recycled and reusable, and all items are shipped in recyclable packaging.
Moreover, for cassettes and CDs, plastic boxes are eschewed. Cassette shells comprise recycled shell pieces, while CD packaging opts for softpaks made from renewable fibers, replacing traditional jewel cases.
Click Here To Read More
Reduce, Reuse, Replay: Rega's New Green Grade Initiative
Why Cassette Players Are Cool Again
This turned out to be a major win for Billie, as she gained more than seven million new followers in just a two-day span. The timing for promoting her new album ‘Hit Me Hard and Soft’ couldn’t be better.
However, Eilish and her team stress a larger goal behind this particular rollout.
“The fact that I have a far bigger audience and platform than I’ve ever had in my life means I can reach that many more people, and that’s such a huge responsibility and privilege to have. If I don’t use that privilege to do some good in the world, then what’s the point?” said Billie [excerpt from Billboard]
Eilish updated her website’s homepage to include a sustainability tab with the album announcement. This new section offers a transparent breakdown of the album’s eco-friendly innovations in physical products like vinyl, CDs, and merchandise.
Hit Me Hard and Soft will offer eight vinyl variations, all to be released on May 17th, each featuring the same track-listing and crafted from recycled materials.
The standard black edition utilizes 100% recycled black vinyl, whereas the other editions will be fashioned from either ECO-MIX or BioVinyl. ECO-MIX comprises 100% recycled compound derived from residual colors unsuitable for other purposes, resulting in a distinct pressing for each LP.
Meanwhile, BioVinyl significantly reduces carbon emissions by 90% through the use of non-fossil fuel materials such as recycled cooking oil or industrial waste gases.
Beyond records, each variant’s packaging is also crafted entirely from post-consumer waste and recycled fiber pre-consumer waste, featuring raw plant-based ink and water-based dispersion varnish.
The sleeves are 100% recycled and reusable, and all items are shipped in recyclable packaging.
Moreover, for cassettes and CDs, plastic boxes are eschewed. Cassette shells comprise recycled shell pieces, while CD packaging opts for softpaks made from renewable fibers, replacing traditional jewel cases.
Click Here To Read More
Reduce, Reuse, Replay: Rega's New Green Grade Initiative
Why Cassette Players Are Cool Again
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